Vijay Deverakonda flags 'paid campaigns' targeting films ahead of Ranabaali–Jailer 2 box-office clash
At an October 8 promotional event for 'Ranabaali', Vijay Deverakonda said coordinated online campaigns — dozens of identical negative opinions appearing in batches — are deliberately financed against films.
Cinema Express noted his remarks were a general observation on the industry, not an attack on 'Jailer 2', which releases a day before 'Ranabaali' on October 16.
'Ranabaali', his period action drama with Rashmika Mandanna, marks the couple's first on-screen appearance together since their marriage.
The comments have reignited the industry's long-running debate over manufactured negativity in the age of the algorithm.
Originally reported by Cinema Express. Article compiled by the Deccan Age desk.
